Where taste meets productivity.
Juiced
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Juiced sells flavour on a page that used to feel like a spec sheet. I rebuilt the storefront around the product itself: bold, full-bleed flavour sections that change colour with every drink, a sticks-vs-drinks toggle that actually feels instant, and a browsing experience built mobile-first since that is where the whole catalogue gets shopped. No stock theme, no beige e-commerce grid — every flavour gets its own moment.
A closer look
The expectation
A standard drinks e-commerce catalogue — flavour list, add to cart, checkout.
The outcome
A full-bleed, colour-shifting storefront that sells the flavour before the ingredient list ever loads — and a flavour-sticks line that outsells the bottles two to one.