Premium fashion and curated lifestyle pieces, presented like it.
Palesso
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Palesso needed a storefront that matched the price tag of what it was selling. I built a quiet, editorial layout that gets out of the way of the product photography, a personalization flow for made-to-order pieces, and a checkout that does not feel like an afterthought. No stock theme, no cookie-cutter grid — every detail was placed on purpose.
A closer look
The expectation
A fairly standard fashion e-commerce build — product grid, cart, checkout, done.
The outcome
A personalization engine none of the off-the-shelf platforms could offer, which became Palesso's main selling point over their competitors.