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Paradise
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Paradise came to me with a booking site that looked like a spreadsheet with a hero image bolted on. I rebuilt it from the ground up: a fast, image-led browsing experience, a booking flow that does not fight the user, and a visual language that actually feels like the trips it is selling. Every section was designed to move — parallax destination cards, a cruise showcase that unfolds as you scroll, and a mobile experience trimmed down to exactly what matters.
A closer look
The expectation
A booking site that looked good in screenshots but that customers would still bounce from on mobile, because "we'll fix the UX later."
The outcome
A site fast enough to book a cruise from a beach chair on 4G, with a 38% lift in completed bookings in the first month after launch.